Cover letters are an important part of the job application process. You should almost always send a cover letter with a job application unless the hiring manager specifically asks you not to. However, one thing that is less clear is how long your cover letter should be. If it is way too short, employers might think you do not care much about the job.
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Once upon a time, someone came up with a "rule" that resumes should not exceed one page. No one really knows who came up with the rule, but a great many job-seekers still seem to live in fear of this supposed edict. The fact is that very few "rules" exist today in the world of resume writing. Just about every other rule you've ever heard about resumes, however, is breakable, including rules about how many pages your resume should comprise. Rules are one thing, but trends are another. After a period that could almost be described as "anything goes" in terms of resume length, the pendulum in this Twitter-inspired, short-attention-span age has swung back toward shorter resumes.
The internet has impacted virtually every area of life, including the job search process. Gone are the days when a job-seeker would simply hand an employer a cover letter and resume in paper form. Today, more companies than ever accept digital copies of those job search documents.
Finally, an organization posted your dream job. You land on the cover letter section of the application and see that it is optional. Is it truly optional? Will not submitting make me less likely to land the job? Where do I even start and how long should the cover letter be?