The dramatic increase in products, markets, enhanced technology, and robust competition has led to a dynamic global business environment. Companies that have flourished in the 21st century are those that have learned to respond to turbulence by managing change effectively. For a number of reasons, including a lack of understanding of deeper organizational issues or a failure to recognize the cross-functional implications of change,  system-wide change often goes awry. The purpose of this article is to examine how organizational culture influences the likelihood of success for change strategies, and to provide tools for the reader to apply within his or her organization. Understanding culture can be useful in two ways.
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These finalists represent the communicators who use their platforms for the betterment of their communities and the global community at large. They amplify the voices of marginalized groups and dedicate themselves to social causes. PRNEWS is proud to honor these industry changemakers and salutes them for their contribution to communications and the world beyond.
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