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Nordstrom rack case study

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Nordstrom Rack is the off-price retail subsidiary of its parent company, Nordstrom Inc, a massive upscale fashion retailer in the United States. For over 40 years, Nordstrom Rack has been offering many of the same high-quality designer brands customers love at lower prices than generally sold in department stores. Nordstrom Rack wanted to drive online shoppers looking to buy shoes and accessories to their website. Working with LiveIntent, Nordstrom Rack developed a full-funnel customer acquisition campaign. Before their campaign started, they installed LiveConnect to track website engagements and build dynamic website audiences. Once a shopper had visited the Nordstrom Rack website, they leveraged dynamic website audiences and dynamic product ads to retarget those folks with personalized ads featuring the shoe and accessory products they had shown an interest in purchasing.

Nordstrom Rack has slashed a further 25% off ALL items in its Clearance Sale

Nordstrom Inc. Founded in by Swedish American John W. Nordstrom and Carl F. Wallin, the company began as a shoe retailer and expanded its inventory to include clothing, accessories, handbags, jewelry, cosmetics, and fragrances. Select Nordstrom stores also include wedding and home furnishings departments.
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