An advertisement is a message printed in the newspapers or magazines, broadcast on radio or television, sent to individuals through mail or email or conveyed in another fashion. Its goal is to attempt or persuade readers or listeners to purchase a particular product or agree with a particular idea. The media is a very powerful tool. It informs individuals on current events, society expectations, and public morality.
In: Business and Management. The ethical issue is that Kent has made a game that has both a lot of violence and nudity in it. He knows that the game would be marketing sex, violence, and gambling; and he knows that all three are bad to be imbedded into a teenagers mind. When he talks to Brad about these at first he does not understand why Kent has changed his mind about this game that will make the company lots of money. Then some legal issues come into play when Brad decided that he will look into other countries that will like this game and will buy it off of them. Brad said that for Mexican market they would love it but take out a little of the violence and that Taiwanese loves it but wants more graphic in violence and nudity.
Group 1 Ana Morrobel Prof. In this commercial it shows Kim Kardashian as a symbol of what "you can be" if you wear Sketchers, Shape Ups. Apparently Sketchers Shape Sex is everywhere in our society.
Magazines play a part in creating the image of sex sells. Advertisers use an image to create an advertisement to sell a product. The Purpose of advertising is not to sell sex, but to attract the consumer. Their talent is the ability to transform seemingly neutral object to create a desirable product.